GTM (Go-To-Market) Engineer

Who We Are

At Effectory, we’re on a mission to improve the working world by empowering organizations with employee feedback. Our human-centric tech supports more than 800 organizations across 70+ countries - and we’re growing fast.

We believe in self-managing, motivated teams, where every voice is heard and every person thrives. Diversity and personal growth are not just nice-to-haves - they’re at our core.

What You’ll Do

As our GTM Engineer, you’ll bridge the gap between Product, Tech, and Revenue by building smart, scalable systems that drive growth. You’ll play a pivotal role in getting our platform into the hands of our next 7000 customers.

• Design and implement GTM workflows that automate campaign triggers, outreach sequences, and data enrichment

• Build smart integrations with tools like CRM, product usage systems, and marketing platforms

• Work hand-in-hand with Marketing, Sales, Customer Succes, Product & RevOps to translate GTM strategy into repeatable, scalable operations

• Prototype, test, and improve GTM automation using platforms like Hubspot, N.Rich, Clay, Gong, using APIs, webhooks, or internal tools

• Measure and optimize GTM performance—think ABM metrics, pipeline velocity, conversion metrics, and revenue impact

• Continuously refine process and tools to increase efficiency while maintaining high product standards

THIS IS YOU

• You bring a growth mindset - you see automation as a way to multiply impact, not suppress personality

• Technical fluency with AI, APIs, GTM stacks, and automation platforms like HubSpot, Clay, N.Rich or similar

• You’re comfortable operating in ambiguity—you validate ideas fast, failing smart, and iterating quickly

• Data-driven decision-making is your default—you use metrics, not guesswork, to drive improvements

• Collaborative at heart—you align GTM thinking with Marketing, Sales, Customer Success, RevOps, and Product teams

WHY YOU LOVE WORKING HERE

• Amplify impact: Drive meaningful GTM execution that fuels our scale from 800 to 8,000+ customers

• Purpose + autonomy: Trust, self-direction, and space to own your mission

• Grow continuously: Learning budget, Body & Mind stipend, summer/winter school, and team events

• Flexibility: Hybrid work, up to 60% remote, and even working from abroad for up to 4 months

• Vibrant culture: Collaborative, feedback-oriented, and relentlessly focused on improvement

THIS IS WHAT WE OFFER

• Competitive salary

• An annual bonus scheme

• 25 holidays for FTEs, and flexible public holiday options

• A fun and interactive onboarding program to get to know our company and some of your new colleagues

• A learning budget to spend on your own personal development. We also provide extensive professional and personal development opportunities, and also organize yearly summer and winter schools

• Flexible working: you will be able to work max 60% of your contract hours from home (or any other location in the Netherlands and/or Germany)

• Budget to set up your home office

• Yearly Body & Mind budget to spend on anything that energizes (or relaxes) you

• Annual events, such as our Christmas party, summer party & the legendary Big Day

• Additional monthly compensation for working from home

• You get your birthday off work, and can also take a day to volunteer for a cause of your choice

THIS IS HOW IT WORKS

1. Apply: Share your resume and a short note about your GTM automation experience

2. Chat with us: Let's have a conversation to connect on shared goals

3. Show your skills: A small technical case or problem-solving exercise

4. Meet the team: We’ll get to know you and how you’d make an impact

5. Start your journey: Agree on terms, and welcome on board!

#LI-Hybrid